This certificate provides a solid foundation for any career. Students are introduced to the concepts and theories of how business organizations are managed. Students also enhance their knowledge, develop their skills, advance decision-making abilities, improve their capacity for analyzing and synthesizing, and build up strategic planning methods by completing the foundation certificate in business administration or the career certificate in management.
By the end of the program you will receive a certificate from Ain Shams University stating that you have obtained the Business Management Program.
The program is designed for business owners, managers and new graduates. It will develop your leadership, planning and management, which will contribute to raising your professionality and functional skills.
The program will introduce marketing concepts, marketing plans, understanding of market mechanisms, competition, competitive advantages, planning, exposure to business, leadership, decision making and dealing with critical issues.
Understanding through the program the importance of human resources and how human resources contribute to the success of institutions and what are the concepts related to them and their plans and salaries.
The program contributes to build a strong and coherent business vision. The program contributes to the career advancement of individuals and contributes to the growth of small businesses and better understanding market mechanisms.
The program is not an alternative to the Diploma of Business Administration, but an important introduction that contributes significantly to the definition of vision and understanding mechanisms of work and dealing with the market and institutions and an introduction to the study of business management.
Most studies of business management should begin firstly with this program.
Marketing "6 hours"
introduction to marketing science and its fundamentals.
Objectives and strategies
Segmentation, targeting and positioning.
What is the marketing mix from an institutional point of view and from a consumer perspective?.
How to Put all previous hubs in a marketing plan?
Sales Management "6 hours"
What is personal selling?
Features and disadvantages of personal selling?
Effectively and efficiently steps of the sales process.
What is the sales manager and how to evaluate the sale?